Marketing Service

Content

Capabilities

Scopes

Quantitative

Street Intercept Interview

Intercept eligible interviewees for interviews in high-traffic or specific areas.

Online Research

The interviewer prepares the interview outline in advance and visits the eligible interviewees' homes.

Telephone Survey

According to the questionnaire, interviewers interviewed eligible interviewees by telephone.

Personal In-home Interview

The interviewer prepares the interview outline in advance and visits the eligible interviewees' homes.

QuanLitative

QuantQual

Cluster research, combined with quantitative and qualitative methods, clearly explain to the interviewees the complex test content, clearly understand the interviewees' select intertion, and deeply understand the reasons for their answers.

In-depth Research

The interviewer make face-to-face communication with the interviewee for 1-2 hours

Symposium

Organize 6-12 people to discuss a topic under the guidance of a professional moderator, each group will be given about 1-2 hours.

Workshop

Organize multiple, multi-role participants to express their opinions and discuss it on a topic under the guidance of a professional moderator until a targeted solution is reached, each group will be given approximately 2-3 hours.

Observation

Accompanying Shopping

After obtaining the consent of interviewees, the interviewer accompanys interviewees through the entire process of shopping, recording the routes and product selections and asking interviewees about the reason for this behavior.

Observation Method

Investigators can directly or indirectly observe and record the behavior or condition that is occurring on the spot through their own feelings or by means of video recording equipment to obtain first-hand information. According to the observation method, it can be divided into participatory observation and non-participatory observation, public observation and non-public observation, structural observation and non-structure observation, direct observation and indirect observation, self observation, design observation, and machine observation.

MYSTERY SHOPPER

Mystery Customer

Mystery Customer

Establish a complete and comprehensive Evaluation Index System. Organize qualified and professionally trained investigators as consumers to the designated place to consume goods or services, and investigate and record the goods, environment and service attitudes according to inspection indicators. The survey includes two forms: open visits and undercover investigation.