Budget formulation and decomposition
For enterprises with multiple types of complex business, covering a large number of users and subordinate institutions, how to do a good job in the next year's market potential analysis and budget model decomposition planning is a very complex proposition. A need for scientific approaches, controllable and accessible information and data, feasible analysis and data mining processes are embodied in the research process.
Modeling process and flows
Daily Business Analysis
Through monthly business analysis, we can help enterprises to clearly understand the overall development of each subordinate unit and different businesses, and judge the future trends, so as to respond in time.
Take the telecommunications industry as an example:
Data Marketing
Screen the potential marketing customer base according to customer customization conditions. Through the timely discriminating of enterprise information, collection and multi-dimensional analysis and screening, regular push data service packs and data analysis reports, quickly expand sales leads, reduce customer acquisition cost, to achieve intelligent and precise marketing.
Effectiveness/Benefit Assessment
For the enterprise subordinate channels and agents, how to assess the ability of various channels and agents to complete the indicators, and how to use the ideas of development to assess the development effects of various channels and agents, and then provide a precise basis for refined reward management.