Continuous consumer sample
library establishment and tracking
Basic background:
Age, gender, skin type, sensitivity
Products used:
Usage categories, usage brands
Usage behaviors and habits:
Usage process (how), usage location (where),
usage time (when), usage scenario (why)
Usage attitude:
Influencing factors for the evaluation, purchase
and repeated purchase of a brand or product.
Consumer research combined
with sensors
With the rise of intelligent hardware, various sensors have begun to emerge. Using sensors for data collection in daily chemical and health industries can better track and analyze consumers' real air environment and living habits. It is helpful to explore the environmental characteristics, skin characteristics and health characteristics of different segments of the population, and on this basis, study the product's mechanism of action.
E-commerce Sales Analysis
Divide multiple dimensions to interpret product sales data of daily chemical industry and TMT industry, such as Tmall, Jingdong and other large e-commerce platforms. Discover the development characteristics, differences, and commonalities, etc. of different categories/subcategories in the industry.
Hot Topic Research
As the public becomes more and more accustomed to express their views on the Internet, some influential public opinion communities have gradually formed, such as Weibo, Zhihu, Xiaohongshu, and guokr.com.,etc. We capture hot discussion information in the public opinion community for a topic to be analyzed, and conduct in-depth analysis of what consumers are concerned about from the perspective of big data.
Consumer Comment Analysis
With the development of information technology and the continuous expansion of e-commerce scales, online consumption has gradually warmed up. Compared with offline consumption, online consumers can post reviews and usage experiences of products at any time, which gives merchants the opportunities to keep abreast of consumers' real feelings. We timely collect online reviews through big data, and establish a professional industry thesaurus, so that customers can deeply understand the consumers' perception of the products and make corresponding optimization measures.